Designing to Understand
With over 9 years working in animation, illustration, and UX, I design experiences that feel human and authentic. I thrive bringing structure and clarity but also enjoy pouring personality and emotion to whatever I create.
Clients describe me as collaborative, enthusiastic, and curious. I like to think of design as the art of helping people understand the world better.
Ways to Work Together
I help organizations and individuals at different stages, from early discovery to refinement. I combine a collaborative approach with experience in building and evolving design systems. These are my services:
UX & Systems Design
Structure that makes sense
Visual Design
Design that speaks by itself
Direction that gets things moving
Strategic Design
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Research, journeys, flows, prototypes, and information architecture.
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Ideal for digital ecosystems, tools, and complex services.
🖥️ Spotlight project: Henkel Consumer Brands – Global UX framework for 20+ brands.
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UI, design systems, brand identity, and layout design for cohesive visual storytelling.
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Ideal for startups and rebrands seeking clarity and emotion.
🎨 Spotlight project: Runcie Girls – Brand identity blending Scandinavian calm and Peruvian craft.
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Workshops, facilitation, consulting and UX strategy.
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Helping teams align, decide, and move forward with confidence.
📊 Spotlight project: Nordea Careers – UX audit and co-creation workshops defining next-phase priorities.
Selected Work
Three case studies that reflect how I approach design across different industries. Each project explores a different question, but the goal is always the same: to make complex ideas feel simple, human, and alive.
Oncology Consultants
Healthcare · USA
Role: Research and UX
Redesigned site with improved clarity that reduced noticeable support calls about location and general information, previously 80% of total inquiries.
A la Orden
Gastronomy Startups · LATAM
Role: UX/UI & Brand
Bold design and experience enabled small restaurants to manage online orders independently, achieving up to 60% faster ordering in tests.
Emotion Explorers
EdTech · Europe
Role: UX and Art Direction
Emotional AI app and companion for children which was finalist at IDC Congress 2023 and praised by researchers for its innovative AI approach to emotional learning.
Additional Work
Most of my project cases are shared privately rather than publicly.
If you’d like to see more, I can send short, tailored decks, for example:
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B2B and enterprise UX systems
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Brand identity and visual design
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Editorial layout and printed materials (eg. flyers, brochures, reports)
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Animation and motion storytelling
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UX/UI for startups.
Just let me know what you’re interested about.
Clients & Partners
I have worked with teams across industrial, health, finance, and culture in Europe, North America, Latin America, and Australia.
From global brands to startups, public and cultural institutions, collaboration has been at the heart of every project.
Some of them include:
FAQs
What if we’re still figuring out what we need?
No problem. I offer short “Clarity Sessions” to help you frame your challenge and define next steps.
Do you work with teams in other countries?
Yes! I collaborate with teams across Europe, North America, Latin America, and Australia — and I’m always open to working with other regions. I’m based in CET time, so replies will come during my workday hours.
Can you join existing design teams?
Absolutely. I often collaborate as a designer or consultant for specific project phases.
What are your rates?
Rates and structures vary by scope and region. I can share my rate card on request or a detailed estimate once we discuss your goals.
Can you share projects for corporate clients?
Yes, on request. Some of my work for B2B and large corporations is under NDA, but I can share a tailored deck directly upon inquiry.
Curious to learn more about me?
